On September 15, 2015, Bay Area Food Bank announced it will be rebranding to Feeding the Gulf Coast effective January 1, 2016. Read the Press Release below, or download it here.
BAY AREA FOOD BANK ANNOUNCES REBRAND TO FEEDING THE GULF COAST
Theodore, AL – September 14, 2015 – Bay Area Food Bank is proud to announce the unveiling of its new brand identity, Feeding the Gulf Coast. The new name will go into full effect in January 2016, but both names will appear on materials for the first year as the public adjusts to the new brand.
When Bay Area Food Bank was founded in 1981, it served Mobile and Baldwin counties, hence the “Bay Area” name. Today, as a member food bank of Feeding America, the organization serves 24 counties spanning from the Mississippi/Louisiana border to as far east as Panama City, Florida, and as far north as Choctaw County in Alabama. Partner agencies, retail stores, donors, and government officials across the vast service area do not identify with the name Bay Area Food Bank, which prevents the food bank from serving each county effectively. “By implementing the new name, we’re going to gain more recognition within our entire service area,” said Bay Area Food Bank’s Executive Director, Dave Reaney. “While we are very well known in the Mobile area, we find it difficult to get funding for certain programs in our Mississippi and Florida counties simply because people do not understand who we are and what we do in their community.”
Bay Area Food Bank’s new name will better reflect the entire scope of the work it does. While a majority of work still involves distributing food to partner church pantries, soup kitchens, and other nonprofits, the food bank does much more. This summer, the food bank provided daily meals to 11,000 children at nearly 200 locations along the Gulf Coast. During the school year, it provided over 330,000 snacks to nearly 6,000 children at over 100 sites, and provided bags of food to over 2,500 children at over 80 schools on weekends through the Backpack Program. The food bank tackles the dual challenge of poor nutrition and obesity by offering cooking and nutrition classes to children, adults, and seniors; and by building a Community Garden Network of over 20 gardens, connecting local gardens with volunteers and funding, as well as teaching gardening lessons to students so they can understand where their food comes from. Another program offered is Supplemental Nutrition Assistance Program (SNAP) Outreach, helping connect people in need to government food programs.
Bay Area Food Bank’s new brand will align the organization more closely with its national partner, Feeding America. Feeding America is well recognized as the largest hunger relief organization in the United States. By aligning with the Feeding America brand, the food bank will be recognized as an integral part of the Feeding America Network and the largest hunger relief organization across the Central Gulf Coast.